Here’s an aerial shot of Plumas Street on June 15, when more than 15,000 attendees came out for the Summer Stroll 2024 event, which brought in almost $15,000 in profit this year. Photo courtesy of Yuba Downtown Business Association

YUBA CITY, CA (MPG) - The Summer Stroll goes on long after the annual afternoon of entertainment, activities and shopping.

Yuba City Downtown Business Association Board Directors Sandee Drown and Teresa Schmidt presented Mayor Shon Harris and the City Council members with the success of the Summer Stroll 2024 on June 15. which shut down Yuba-Sutter Transit Routes 1 and 2 for the afternoon.

“This year, for the 2024 Summer Stroll, we profited $14,875, which is a big mark for us,” said Drown, a past association president. “This money goes back into our events and marketing.”

According to Drown, any money made from the strolls goes back into downtown improvements.

“Hopefully, you guys are enjoying that, and we are able to bring out some other events as well,” Drown said. “And it gives us additional marketing for our businesses downtown.”

Drown shared a video of the Summer Stroll highlighting the day. Aerial views of Plumas Street and close caption shots of children captured the entertaining afternoon. Decorated booths and tents lined the street where patrons walked, rode bikes, and skated through.

This year, the annual seasonal event featured three bands: Pocket Full of Whiskey, Butter, and Mark 3. Photo courtesy of Yuba Downtown Business Association

Along Plumas Street, a Kids’ Zone offered an afternoon of fun. Schmidt took a moment to mention the adolescent area, a marked-off section of North Plumas Street and Colusa Avenue.

“This year, the weather was in our favor that day,” Schmidt said of the area that offered free ukulele lessons. “We had a few people stop by and say they saw the attractions on the side of the road and stopped and came by.”

Kettle corn, cotton candy, and jam were on hand for kids, while frozen margaritas, beer, and spicier food satiated adults as they watched the children have fun.

Downtown businesses set up shop on Plumas Street on June 15 to give patrons a taste of what is good in Yuba City. Photo courtesy of Yuba Downtown Business Association

“Not only did we have an 18-foot dry slide; we had a 40-foot obstacle course and a 25-foot coconut climbing wall to challenge those who dared to take it on,” Schmidt said of the Hawaiian-themed event. “Vendors even took part in decorating their booths to get in the spirit…everyone left wearing leis.”

According to Schmidt, the Science Wizard, "who kept the kids screaming,” also offered some education on the side. Along with pony rides, Joe Moye showed up on the scene with his kid-friendly guitar tunes.

“Kids also waited to get their face painted,” Schmidt said, adding it was the first year the association implemented wristbands for kids to enjoy the zone. “That turned out to be beneficial for all.”

“So that was our 2024 Summer Stroll,” Drown said of the video, which will be used to market the event for next. “And it really is an opportunity to showcase our beautiful city.”

Drown offered up the video to the city.

“It is something we do for our downtown to really grow and let people outside of our community and our community know about the great things we have for events,” Drown said, adding the cornhole tournament was wildly successful. “We winded up bringing in 160 outside people to our event.”

“Besides the 15,000 that showed up that day, we were able to attract tourists as well and we are super excited about that,” Drown added,

She ended the presentation by thanking sponsors, city departments and “Yuba City for your sponsorship and all the things you do.”