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Territorial Dispatch

Gold Sox Stadium Officially Renamed Hard Rock Park

Jul 07, 2021 12:00AM ● By Special Gold Sox Release

Courtesy photo

"This will be an exciting time for the Yuba-Sutter community over the next few years””

Marysville, CA (MPG) - The Yuba-Sutter Gold Sox, Hard Rock Hotel and Casino Sacramento at Fire Mountain and Enterprise Rancheria have announced an agreement to rename Gold Sox Stadium Hard Rock Park. The move comes just two years after Hard Rock opened their doors in Yuba County. 

Hard Rock Hotel and Casino Sacramento at Fire Mountain and Enterprise Rancheria look to continue the expansion of their involvement in the Yuba-Sutter community. The internationally recognized Hard Rock brand will play a huge role in the continued development of the ballpark and City of Marysville.

Commencing July 2, 2021, the Gold Sox ballpark will officially be renamed Hard Rock Park.  This season, Hard Rock Park will feature over 50 collegiate summer baseball games, hosting the second season of the Sierra Central - Montna Farms Summer Series and the West Coast World Series, involving 16 teams and their fans from across the country. Hard Rock Sacramento also hosted this year’s only post-game firework show last Saturday.

Commenting on the move, Gold Sox managing partner John Cassidy said, “Hard Rock and the tribe's involvement with the Gold Sox will ensure that the Yuba-Sutter Community will be able to enjoy safe, fun, affordable entertainment at Hard Rock Park for years to come.” Cassidy continued, “In our discussions regarding the naming rights deal, Hard Rock and Enterprise Rancheria stressed the importance of them giving back to the community that has so strongly supported them. This agreement will allow the Gold Sox to continue to not only entertain the community each summer, but also continue to employ the 45 to 70 local employees that are needed each season.”  

Creig Marcus, Tribal Administrator, Enterprise Rancheria Estom Yumeka Maidu said “After discussions with the Gold Sox ownership team, the Enterprise tribal council agreed that one of the best ways to support the growth and prosperity of the Yuba-Sutter community was to partner with the Gold Sox on the naming rights of Hard Rock Park. Not only do the Gold Sox offer family entertainment to the community, but they provide much needed jobs for young people in our community. Our Tribal Chairwoman, Glenda Nelson, has always emphasized that the Estom Yumeka Maidu way is to support our community, especially for long standing traditions. Chairwoman Nelson appreciated that the Gold Sox has been a generational family tradition that the Tribe is pleased to partner with." 

Also commenting on the new agreement, Gold Sox General Manager Tommy Lininger said “I would first like to thank Colusa Casino for their years of support, we would not be where we are without them. With that being said, we could not be more excited for our new partnership with Hard Rock. This move gives the ability to take this organization to the next level. This will be an exciting time for the Yuba-Sutter community over the next few years.””